The SDGChoupal is a collective community initiative of NITI Aayog, Dr Ambedkar International Centre, Ministry of Social Justice Govt. of India, MSME Govt. of India, NSIC, RIS, TERI, Nagrik Foundation (Philanthropy Arm of Dainik Bhaskar), UNHabitat, FICCI-ARISE India, CII India@75, WHO, UNESCAP, ONGC, GCNI in collaboration with other stake holders. 

It is dedicated to support the national and state Governments, and institutions on advocacy and community engagement for SDG implementation in India. The United Nations Sustainable Development Goals (SDGs) are a set of 17 goals and 169 targets that all 193 UN Member States, including India have committed to achieve between 2016 and 2030. 

Based on the basic principle of engaging people with policy makers, the initiative endeavours to create awareness about the SDG Agenda, empower and inspire people across the communities to enable achievement of the Sustainable Development Goals (SDGs) while generating political will, and help make the Goals attainable by 2030.



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The Sustainable Development Goals (SDGs), otherwise known as the Global Goals, are a universal call to action to end poverty, protect the planet and ensure that all people enjoy peace and prosperity. These 17 Goals build on the successes of the Millennium Development Goals (MDGs), while including new areas such as climate change, economic inequality, innovation, sustainable consumption, peace and justice, among other priorities.

The goals are interconnected – often the key to success on one will involve tackling issues more commonly associated with another. The SDG Choupal, a continual joint initiative of Nagrik Foundation, The Cradle and Worth & Trust, is an endeavour to educate and aware every stakeholder of the SDG Agenda whether they are Government functionaries, Corporate world or Civil societies. 



SDGChoupal Actions

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The SDG Choupal is launched to span up to 2030 till the SDG Agenda are met, and will engage people with following initiative on continuous basis:

1. SDG Sankalp Jyoti:  During the Choupal, a SDG Sankalp Jyoti (Inspiration for a better world) will be installed at Niti Aayog which will remain aflame till 2030 reminding everyone of us regarding our role and responsibility towards a better world.

2. SDG Insignia: An SDG Insignia shall be installed at the Niti Aayog which will remain there till 2030 as reminder and inspiration to every stakeholder.



SDGChoupal works with governments, nonprofits and other organizations to address complex challenges on a worldwide scale. Our partners ideas, volunteer power, in-kind support and more are helping build stronger communities.

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