SDG Choupal Action

The SDG Choupal is launched to span up to 2030 till the SDG Agenda are met, and will engage people with following initiative on continuous basis:

1. SDG Sankalp Jyoti:  During the Choupal, a SDG Sankalp Jyoti (Inspiration for a better world) will be installed at Niti Aayog which will remain aflame till 2030 reminding everyone of us regarding our role and responsibility towards a better world.

2. SDG Insignia: An SDG Insignia shall be installed at the Niti Aayog which will remain there till 2030 as reminder and inspiration to every stakeholder.

3. SDG Awards: The SDGChoupal celebrates individuals, civil society organizations, local governments and others who are taking action to advance the 2030 Agenda across a range of categories. The Awards aim to recognize change-makers from across the nation, especially from the rural community, who may be mobilizers, connectors, campaigners, visualizers, includers, creatives and storytellers. The recognition of achievements will not only serve to showcase the incredible initiatives being led by awardees but will also serve a meaningful inspiration for community to connect, share stories and further those critical connections. Awardees will have the opportunity to lead the campaign in their respective areas of activities.

4. SDG Ambassadors Drive: The initiative envisions to educate each and every villager and urban citizens the goals and laurels of SDG, their roles and responsibility and actions on advancing SDGs , and getting them together to participate and contribute in nation building. Around 1 million youth are estimated to be enrolled as SDG Ambassador in first year.

5. SDG Resource Centre:  The DAIC will have a SDG Resource Centre  to showcase the activities of UN Agencies and various Ministries of Govt of India on SDG Agenda. It will also serve a co-ordination centre for interchange of data, information and good practices shared by stakeholders. The centre would also be a converging point of intellectuals and their research and experiences in the field of SDGs.

6. World We Want is a joint venture between the UN and Civil Society, which the Choupal will launch in India. The World We Want enables people to engage, visualize and analyse people’s voices on sustainable development. The platform hosts a series of SDGs focused consultations intended to ensure the voices of the most marginalized communities are considered during key development moments at the global, regional and local levels.

7. Campaign for SDG India Logo on Government/Corporate Stationary: The Choupal will unveil a SDG India Logo and will undertake to launch a campaign to put that logo on all government and corporate stationary to remind all of us for contributing towards SDG agenda. 

8. SDG Think Hub: The Choupal will launch a space, virtual and real-time “Nagrik Dialogue-Think & Action Forum “, for inviting interaction of SDG leaders, luminaries and think tanks, sharing innovations and registering feedback on progresses made on SDG agenda. The Hub will have periodical meeting and the outcome will come covered in Nagrik Dialogue.

9. SDG Poster & Sticker Campaign: The Choupal endeavours to launch a campaign to put on SDG Posters on all Government Buildings, Public Spaces and Transport. The youth will also be driven to put stickers on their private vehicles making SDG a true peoples movement for a better world.

Programme Themes

Within the overall aim to mobilize, inspire and connect key stakeholders to implement SDG action, the Choupal will evolve around 10 interconnected themes:

1. Campaigning: Creating, developing or leading impactful communications campaigns (local/national/international) to raise awareness about the SDGs and/or people’s voices and role in SDG action

2. Mobilization: Approaches, tools and effective models employed to mobilize individuals, organizations or networks to act for the SDGs.

3. Sensitization of Government Machinery: Sensitizing and invoking imagination of Government official towards their crucial role for making the dream of SDGs a reality.

4. Community Participation: Creating community awareness on SDGs and garnering active participation of common citizen-urban and rural- from grassroot level.

5. Visualization: Harnessing data and applying visual approaches to transform complex concepts into digestible messages in order to tell powerful stories to convince decision-makers and the public of the importance of the SDGs

6. Networking: Innovative or impactful ways to engage multiple stakeholders or building networks to generate the transformational change needed to make the SDGs a reality

7. Inclusion: With a motto of ‘Leave No One Behind’ (Sabka Saath Sabka Vikas), tangible and effective approaches to ensure that excluded groups become part of the SDG dialogue and decision making in their community or at international levels

8. Creativity: Harnessing artistic expression to spur SDG action and awareness through creativity, empowering and connecting people.

9. Sharing Stories: Capturing and communicating powerful human stories to demonstrate and share the importance, impact and interconnectedness of the SDGs to people’s lives through different mediums

10. Common Good: Achieving goals brings common good to all, improves human happiness and environmental protection for a better world.

The SDGChoupal is envisioned as 10-year continual programme and is launched at a time where critical SDG milestones are on the horizon at the international level.